How We Blend Creativity with Strategy through Illustration-Driven Kiosk Design to Enhance Brand Visibility for Jiyansh Agro Foods

About the Brand

Jiyansh Agro Foods is an emerging Indian brand that sells Makhana (Foxnuts) as a premium product. Recognizing a demand gap in the market, the brand took the bold step of introducing unique and innovative Makhana flavors to satisfy the growing need for healthier snack options. With three brands under its umbrella, Jiyansh Agro Foods aims to deliver top-quality Makhana while standing out with its distinctive brand identity.

Project Brief

When the founder of Jiyansh Agro Foods approached us, they needed something unique designing illustrations for a kiosk that would immediately capture attention and communicate the essence of their brand. They wanted to break away from the conventional approach of showcasing product photos on packaging and point-of-sale displays. Instead, they envisioned a design that not only highlighted the nutritional value of Makhana but also made it quirky.

Our mission was clear:

• Design an eye-catching, illustrative display that stood out from competitors.

• Create a visual narrative that communicated the health benefits and premium quality of Makhana.

• Align the design with the brand’s identity to foster trust and connection with the audience.

  
  

Understanding the Brand Vision

We began by scheduling an in-depth brand discovery call with the Jiyansh Agro Foods team. This was not just another meeting, it was an opportunity for us to truly understand the heart and soul of the brand. Our collaborative approach allowed us to dig deep into their mission, vision, and goals.

During this process, we uncovered their desire to position Makhana not just as a snack but as a lifestyle choice that resonates with health-conscious consumers. The founder’s passion for offering a high-quality product that stands apart from mass-market alternatives inspired us to think beyond traditional packaging design.

Our Personalized Approach

At our agency, we believe that great work happens when we work closely with our clients, and this project was no different. We approached this project as an extension of the Jiyansh Agro Foods team, ensuring that we stayed aligned with their vision throughout the journey. Our collaborative, supportive, and accessible approach allowed us to quickly adapt and incorporate their valuable feedback at every stage.

The Challenge

While the vision was clear, the challenges were equally significant:

• Lack of Visual Differentiation in the Market: Competitors were using generic product photography without any distinctive visual identity.

• Need to Showcase Nutritional Value: Makhana is widely regarded as a superfood, but existing designs in the market failed to effectively communicate its health benefits.

• Target Audience Connection: The brand needed a design that appealed to its ideal audience—health-conscious individuals seeking premium and nutritious snacking options.

  
  

Our Process

Phase 1: Research & Strategy – Understanding the Market and Audience

We started by conducting comprehensive research on the brand’s competitors and the broader Makhana market. Our analysis revealed a significant gap—none of the competitors were leveraging illustrations or storytelling in their brand designs. This insight provided us with a strategic advantage to craft something truly innovative.

Our Strategy:

• Highlight Nutrition & Lifestyle: We conceptualized designs that emphasized Makhana’s nutritional value and its status as a guilt-free, healthy snack.

• Illustrate Target Audience Connection: Instead of static product photos, we decided to illustrate the target audience, people who embody a healthy and conscious lifestyle.

• Incorporate Vibrant Colors: We leverage a color palette that best symbolized nutrition, purity, and freshness, reinforcing the product’s health benefits.

  
  

Phase 2: Crafting Unique Illustrations that Tell a Story

Once we had our strategy in place, we moved to the creative phase. We knew that simply adding illustrations wouldn’t be enough- we wanted the design to tell a story that resonated with the target audience.

Initial concept sketch

Our Approach:

• Created personalized illustrations showcasing different consumer personas enjoying Makhana as part of their daily routine.

• Highlighted diverse consumption scenarios- fitness enthusiasts, working professionals, and health-conscious families.

• Incorporated elements that subtly reflected the nutritional value of Makhana to reinforce the brand’s core message.

Phase 3: Designing a Kiosk that Commands Attention

Our goal was not just to create an aesthetically pleasing kiosk but to design an experience that captivates, educates, and engages customers at a glance. The illustrations and design elements were carefully placed to guide the viewer’s eye through the nutritional benefits and flavor offerings of Jiyansh Agro Foods.

Key Highlights:

• Vibrant, consumer-centric illustrations that showcased Makhana as an integral part of a healthy lifestyle.

• Nutritional highlights that positioned the product as a premium and wholesome snack.

• Clean, modern, and visually cohesive layout that encouraged customers to engage with the brand.

  
  

Phase 4: Incorporating Feedback for Perfection

We thrive on collaboration, and this project was no exception. We maintained an open line of communication with the Jiyansh Agro Foods team, ensuring that their feedback was incorporated at every iteration. Our flexible and responsive methodology allowed us to refine the design, ensuring that it perfectly aligned with the brand’s vision.

Final Results

Final Illustration

The results were nothing short of transformative:

• Increased Brand Recognition: The vibrant illustrations created a strong visual identity that stood out at retail point of sale.

• Higher Customer Engagement: Consumers were drawn to the visually engaging kiosk, leading to increased inquiries and product awareness.

• Enhanced Brand Perception: The new design positioned Jiyansh Agro Foods as a premium, health-conscious brand committed to quality.

  
  

Conclusion

Our work with Jiyansh Agro Foods was more than just another design project—it was a chance to create a memorable brand experience. Through our supportive, collaborative, and expert-driven approach, we crafted a visually striking kiosk that not only elevated the brand but also connected deeply with its target audience.

As a digital marketing agency that values partnerships, we go beyond delivering projects—we invest ourselves in our clients’ success. Our hands-on, approachable, and industry-leading expertise ensures that every project becomes a story of transformation and growth.

Are you ready to create a lasting impact with your brand? Let’s connect!