We Amplified Growth and drove leads with a Multi-Channel Strategy for Ergo Energy LLP

About the Brand

Ergo Energy LLP is a team of specialized engineers focused on Energy Modeling, Green Building Design, Carbon Emission Analysis, and Sustainability solutions. As green building consultants, they empower clients to meet certification requirements while providing high-performance energy and sustainability expertise. Their mission is to deliver innovative solutions that meet the growing demand for energy-efficient practices while helping clients achieve their sustainability goals.

Project Brief

Ergo Energy LLP aimed not only to establish a robust digital presence but also to position itself as a leading authority in Energy and Sustainability solutions, driving high-quality leads while enhancing brand recognition.

Our initial success with Google Ads, which effectively increased website traffic and generated relevant leads, led Ergo Energy to trust us with their next challenge: strengthening their LinkedIn presence to establish thought leadership and further enhance lead generation.

Our approach was simple but powerful, implementing an omnichannel strategy by combining Google Ads, LinkedIn Marketing, and a comprehensive digital marketing strategy to position Ergo Energy LLP as an industry leader while driving sustained growth.

Target Audience

In the words of one of their clients, ‘Ergo Energy’s solutions gave us the confidence to pursue sustainable building practices while ensuring compliance with green building regulations.’ This strengthened our belief that targeted digital strategies resonate deeply with industry leaders. Our multi-channel strategy focused on engaging key decision-makers and professionals in the Energy and Sustainability industry including:

• Builders & Building Contractors

• Architects & Designers

• Energy Modelers & Consultants

• Sustainability Experts

By creating highly targeted campaigns on both Google and LinkedIn, we ensured that our messaging resonated with the right audience segments at every stage of the buyer's journey.

The Challenge

Despite Ergo Energy’s expertise and a strong value proposition, they faced two primary challenges:

1. Identifying the Right Target Audience and Keywords: Sustainability solutions and energy modeling are still niche services in developing countries, which made finding the right audience and keywords a complex task.

2. Establishing Thought Leadership and Driving Organic Growth: Ergo Energy needed to solidify their authority in the industry and engage high-quality leads through LinkedIn Marketing as a part of a robust social media marketing strategy. According to industry benchmarks, businesses leveraging multi-channel retargeting witness a 35% higher conversion rate, our Google Ads and LinkedIn strategy for Ergo Energy closely aligned with these success patterns.

   
   

Our Process

Phase 1: Google Ads – Driving Traffic and Optimizing Conversions

Our initial phase focused on leveraging Google Ads to drive website traffic and increase conversions.

Our Strategy:

• Conducted in-depth keyword research to identify high-search-volume, cost-effective keywords related to energy modeling, green building design, and sustainability solutions.

• Created compelling ad headlines and descriptions that highlighted Ergo Energy’s expertise, certifications, and solutions.

• Launched multi-funnel campaigns using:

  • Google Search Network for high-intent searchers.

  • Google Display Network for broader brand visibility.

  • YouTube Ads to create awareness and educate the target audience.
    

    
    

    

    
    

We conducted A/B split tests across ad creatives and landing pages to identify top-performing headlines and CTAs. This allowed us to optimize click-through rates (CTR) by 23% within the first 45 days. 

We carefully monitored ad performance and analyzed user behavior. Based on these insights, we made real-time adjustments that boosted ad effectiveness. This paved the way for a strong remarketing strategy, re-engaging past visitors and converting potential leads.

Phase 2: LinkedIn Marketing – Establishing Thought Leadership and Generating High-Quality Leads

Our Google Ads insights revealed that decision-makers engaging with sustainability-related content were more likely to interact on LinkedIn. Leveraging this data, we tailored LinkedIn ad creatives to resonate with this audience, enhancing conversion rates by 18%.

Our Strategy:

• Developed an organic content strategy that highlighted Ergo Energy’s services through:

  • Educational posts explaining energy modeling terminologies and best practices.

  • Case studies demonstrating successful projects and outcomes.

  • Engaging posts showcasing social media trends and sustainability solutions.

    
    

• Designed targeted LinkedIn ads that resonated with decision-makers such as Founders, CEOs, Senior VPs, and Business Consultants.

  • Created 5 high-impact single-image ads with gripping headlines and relevant hashtags.

  • Used precise audience segmentation to ensure the ads reached the most relevant decision-makers.
    

    
    

    

    
    
    
    

• Message Ads: We crafted engaging, headline-driven message ads that summarized Ergo Energy’s expertise, 25 years of industry experience, and comprehensive range of services—delivered directly to key stakeholders.

  
  

Phase 3: Multi-Channel Retargeting and Lead Nurturing

Our retargeting strategy wasn’t just about re-engaging visitors, it was about segmenting audiences based on engagement levels. We categorized visitors into ‘high-intent,’ ‘moderate-interest,’ and ‘exploratory’ groups, tailoring retargeting ads and messaging for each segment to improve conversion probability, to maximize ROI.

Google Ads Retargeting:

• We ran eye-catching display and video ads to re-engage visitors who had previously browsed the site but hadn’t taken action yet.

• Implemented highly specific remarketing campaigns aimed at different stages of the decision-making process.

  
  

LinkedIn Retargeting:

• Delivered personalized message ads to users who had interacted with organic posts or ads but had not yet engaged further.

• Promoted case studies and thought leadership content to build trust and nurture leads.

  
  

Email Marketing Strategy:

• Created personalized email sequences that spoke directly to the needs of different audience segments.

• Engaged leads through content marketing strategies that educated them about Ergo Energy’s solutions.

  
  

We also incorporated a branding solution into the overall strategy, ensuring Ergo Energy’s visual and verbal identity remained consistent across all platforms.

Additional Enhancements: Building Brand Identity and Content Creation

To strengthen Ergo Energy’s online identity, we implemented a cohesive brand marketing strategy that included:

• Maintaining a consistent social media presence across LinkedIn and other platforms.

• Emphasizing brand values aligned with industry best practices through social media communications 

• Crafting engaging content that showcased Ergo Energy’s expertise and solutions to a broader audience.

We took pride in working closely with the Ergo Energy team to ensure the brand’s vision was accurately communicated. Our collaborative approach allowed us to integrate feedback quickly, ensuring a personalized strategy that resonated with their ideal audience.

Final Results

Our multi-channel strategy delivered impressive, measurable results:

Google Ads Performance:

• 32% increase in sales within four months.

• 58% boost in revenue driven by high-quality leads.

• Cost per conversion reduced by 32%, making the campaign highly cost-effective.

• ROAS significantly improved

  
  

  

  
  

LinkedIn Amplification Strategy:

• 39 quality leads generated within four months, engaging decision-makers effectively.

• Over 1000 organic followers gained through consistent and engaging organic posts.

• Increased brand authority and thought leadership positioning on LinkedIn.

Conclusion

Our collaboration with Ergo Energy LLP demonstrated the power of a well-integrated digital marketing strategy that combines Google Ads, LinkedIn Marketing, and an engaging content strategy to maximize impact. Through strategic media planning, performance marketing, social media services, and optimized content delivery, we successfully positioned Ergo Energy as a prominent player in the Energy and Sustainability industry.

Key Takeaways:

• A well-integrated digital marketing strategy amplifies brand authority and lead generation.

• Combining Google Ads and LinkedIn Marketing enables targeted engagement across multiple touchpoints.

• Multi-channel retargeting nurtures leads effectively, driving conversions and sustainable growth.

  
  

What Makes Us Different: We don’t just deliver results, we become an extension of our client’s team, ensuring that we understand their vision and goals. As a digital marketing agency in India, we take pride in building strong relationships with clients, making their success our top priority.

Through advertising solutions, social media strategy, and content creation, we ensure that brands stand out in a crowded marketplace while staying true to their core values. Our approachable, friendly, and collaborative approach ensures that every campaign is tailored to meet the client’s unique needs.

Are you ready to lead the way in sustainable innovation? Partner with us to create digital strategies that don’t just drive growth, but also inspire change. Let’s connect and make an impact!