Google Ads helped Ergo E-learning's revenue jump 3x

About

Ergo E-Learning a platform founded by Dr. Sonal Desai an author of Handbook on Energy Audit and with the industry experience of more than 25 years is committed to offer quality courses in the filed of Energy and Sustainability at affordable pricing. 

They have a wide range of courses on Thermal and Electrical utilities energy saving, green building design, Energy Modelling with different software, Water audit, HVAC design, and many more. They also offer training to companies and employees as per their requirement in the field of Energy and Sustainability.

Target Audience

The target audience for this campaign was very niche as this was India level exam which required 3 Years of minimum work experience after graduate in Engineering.

So We identified the target audience of age group ranging from 25 to 50 years with the interest targeting in online courses and energy audit, mostly Engineers who could have at least 3 years of industry experience.

The Process

The biggest opportunity we found when we reviewed the Google Ads data, was that they had been running their ads for over a year so they had collected a wealth of data. The only problem was, they were not using it. In fact they were using the same broad match keywords they started with over a year ago. Many of the advertising clicks they were paying for were for searches that had nothing to do with services they provided.

So we were able to review all the data from the previous year and identify who we should target, which keywords should be used and which keywords should be used as negative keywords.

We kicked off the campaign with some huge changes to their advertising setup and with the well researched keywords which has low CPC and High Search volume that immediately saw improvements.

We also targeted Through a series of highly targeted remarketing campaigns, we were able to re engage with website visitors and purchasers on a granular level, ensuring that our ads were relevant with what the potential customers of our campaign were interested in on site.

This approach allowed us to offer the right product or service, at the right time. This combined with our bespoke designed creatives provided the trust factor needed to persuade buyers on the fence to commit and purchase the high value products our client offered.

We targeted audiences through a multi funnel strategy using Google Search Network, Google Display Network and YouTube advertising.

Final Result

After Running the campaign for 2 months we measured the Results are as:

• An increase in website sales of 81.7%

• Costs per conversion were 2X lower

• ROAS are 3X more compared to previous period.

  
  

  

  
  

Thus, We achieved increase in e-commerce sales by applying successful well research strategy and well planned execution along with daily monitoring and constant improvements in Ad Copies.

After the successful campaign for particular course client carried forward the ad campaign for all other general courses being sold on website with us.