We Build a Loyal Community for VINCI Motorbike through a Strategic Digital Presence

About the Brand

VINCI Motorbike is an American immigrant-owned e-bike company based in the Bay Area, California. Founded in 2021 by Enzo Prathamesh Shinde, a passionate mechanical engineer, VINCI draws inspiration from the elegance of cafe racers, blending classic design with modern electric technology. The brand is more than just aesthetics, it’s about performance, comfort, and making a lasting impact on urban mobility.

VINCI isn’t just another e-bike company. It’s a symbol of freedom, adventure, and rebellion, blending cutting-edge electric technology with unique design.

Project Brief

When Enzo approached us, VINCI was facing tough competition from cheaper alternatives that dominated the market due to their higher marketing budgets, even though many of these products weren’t even street legal. Despite VINCI’s exceptional product quality and distinctive design, sales were stagnant.

How do you transform an underdog e-bike brand into a symbol of adventure, rebellion, and creativity? Here’s how we did it with VINCI Motorbike.

Our goal was clear:

• Build a strong brand identity that resonates with VINCI’s target audience.

• Revamp social media presence to engage and expand the community.

• Implement efficient performance marketing contributing to lead nurturing driving conversions using advanced digital marketing services.

Target Audience

To ensure VINCI connected deeply with the right audience, we identified three key brand archetypes:

1. The Creator — Innovators who appreciate originality and craftsmanship. They are drawn to the uniqueness and story behind VINCI.

2. The Explorer — Adventurers seeking freedom, independence, and new experiences. They view VINCI as a companion for their journey.

3. The Outlaw — Rebels who challenge conventions and seek to stand out. They resonate with VINCI’s unconventional design and bold narrative.

   
   

We didn’t just define these archetypes, we aligned every touchpoint of VINCI’s brand and marketing strategy with these personas. Our goal was to create content and experiences that spoke directly to their desires and aspirations.

Problem Faced

Despite a decent social media following and website traffic, VINCI wasn’t generating enough sales. The primary reasons were:

• Lack of clearly defined branding.

• Content not aligned with the target audience.

• Missed opportunities to connect with broader demographic segments through targeted advertising solutions.

  
  

Without a refined brand narrative and a well-defined social media strategy, VINCI’s ability to capture its ideal audience was lacking.

Our Process

Phase 1: Rebranding to Define a Bold Identity

We began with a deep dive into VINCI’s core values, mission, and vision. Through a detailed branding exercise with the founder, we captured his vision for VINCI and ensured the brand’s essence would resonate with its ideal audience.

Key Deliverables:

• Crafting a brand narrative that reflects adventure, creativity, and rebellion.

• Refining the mission and vision to guide subsequent marketing efforts.

• Designing a visual identity as a part of branding solutions that included:

  • New logo design

  • Defined color palette and typography

  • Consistent iconography and brand patterns

  • Spot illustrations aligned with VINCI’s spirit

    
    

Here’s what we created to bring VINCI’s vision to life: 

We have prepared a separate case study only focusing on the Re-Branding Process.

Phase 2: Revamping Social Media Presence

Our next step was to breathe new life into VINCI’s social media strategy. We conducted an in-depth competitor analysis to understand what content resonated most with target audiences. This research guided the creation of a diverse content calendar for organic posting.

Our Strategy:

• Reintroduce the brand on social media, aligning with the refined brand identity.

• Experiment with a variety of post types for A/B testing, including:

  • Educational content

  • Founder’s journey and the purpose behind VINCI

  • Myth-busting around e-bikes

  • User-generated content and testimonials

  • Product-focused visuals and offers

    
    

We paid special attention to identifying what type of content resonated best with VINCI’s target audience. Based on ongoing performance analysis, we refined the content mix to consistently engage the audience while aligning with VINCI’s brand story.

Here’s a glimpse of our social media transformation: 

Phase 3: Targeting New Demographics and Engaging Women

As data started pouring in, we noticed that most (95%) of VINCI’s engagement was coming from a male audience (18-54 age group). To broaden VINCI’s appeal, we shifted our content strategy to include:

• Creating reels and visuals featuring women riders.

• Developing content that spoke directly to women—highlighting the fun, safety, and style aspects of VINCI.

• Crafting posts that engaged audiences aged 35-54, emphasizing VINCI’s premium value and long-term benefits.

  
  

We didn’t just shift the content, we created narratives that made women and older audiences feel like they were an integral part of the VINCI community. This not only diversified the audience but also built a stronger brand identity. We incorporated Facebook Marketing, Instagram Marketing, and YouTube Marketing strategies to maximize reach and engagement.

Phase 4: Lead Nurturing and Email Campaigns

With social media engagement growing, we focused on nurturing leads that had abandoned their carts.

Our Email & Messaging Strategy:

• Targeted cart abandoners and engaged audiences.

• Personalized emails addressing specific pain points.

• Exclusive offers and updates to keep potential buyers engaged.

  
  

We crafted personalized email journeys that spoke directly to each segment, addressing their questions, highlighting VINCI’s unique value, and gently nudging them toward making a purchase.

Phase 5: Paid Ads for High-Impact Results

With organic traction building, we shifted focus to driving conversions through paid ads. We used insights from organic content performance to create targeted ad campaigns across Meta and Google.

Meta Ad Strategy:

• Separate campaigns for males, females, and engaged audiences.

• Ad variations promoting special offers, brand narrative, and customer testimonials.

• Retargeting ads to engage cart abandoners and previous visitors.

  
  

Google Ad Strategy:

• Performance Max Campaign for broader brand recognition.

• Search Campaign to capture high-intent buyers.

• Display Ads to increase top-of-mind recall for VINCI.

  
  

We continuously monitored ad performance, refining creatives and adjusting targeting to maximize ROI. Our strategy was dynamic, adapting in real-time to audience responses and optimizing based on conversion data. We incorporated PPC (pay-per-click) and performance marketing strategies, ensuring every ad dollar was optimized for maximum returns.

Final Results

Our strategy delivered measurable results:

• Organic Instagram Reach: Increased by 33% monthly.

• Follower Growth: Increased by 87% monthly.

• Meta Ad Campaigns:

  • Impressions up by 43%.

  • Add-to-cart up by 69%.

  • 122 lead messages generated in 1 month.

• Google Ads Campaigns:

  • Impressions increased by 12%.

  • Add-to-cart up by 209%.

  • CPC reduced by $0.17.

    
    

These results weren’t just numbers, they reflected the growing enthusiasm and loyalty VINCI’s audience felt toward the brand.

Conclusion

Working with VINCI Motorbike was more than just another project—it was an opportunity for us to transform a visionary product into a movement that resonates with its ideal audience. Through strategic rebranding, social media optimization, targeted ad campaigns, and continuous iteration, we helped VINCI stand out in a competitive market while building a loyal community of riders. Our expertise as a digital marketing agency enabled us to deliver powerful results through a blend of content marketing, performance marketing, social media services, and email marketing. And this is just the beginning of VINCI’s journey.

Are you ready to explore how we can do the same for your brand? Let’s connect!